How much does it cost to create my own cosmetic brand?

Until recently, creating a cosmetic brand meant working with traditional laboratories that required high minimum order quantities, long development timelines, and large upfront investments. DLAB Custom Cosmetics changes this reality. 

At DLAB Custom Cosmetics, the low MOQ manufacturing and digital customization lab allows entrepreneurs to create and customize cosmetic products online, start production from just 100 units and low investment, with full EU regulatory compliance included. Today, creating your own cosmetic brand is faster, more affordable, and accessible than ever.

You have two clear pathways to create your own cosmetic brand — depending on your budget, level of customization, and growth strategy.

How much it cost?

Option 1: Customize Online (From 100 Units)

Best for: First-time founders, influencers, content creators, and entrepreneurs who want to test the market quickly with low risk.

With DLAB’s online customization platform, you can create your cosmetic products entirely online — without meetings, long development cycles, or high minimum orders.

What’s Included

• Ready-to-sell, dermatologist-tested formulas
• Catalog: Lip care, skincare, makeup & selected haircare products
• Full online customization: Key ingredients, color, scent, packaging and box color and label/branding upload. 
• Minimum order quantity: Only 100 units
• EU regulatory compliance included (CPNP & documentation)
• Production & delivery in 45 days

How much it costs?

💰 From €800 to €2,000, depending on:

• Product type
• Packaging choice
• Number of SKUs

This option allows you to:

• Launch fast
• Minimize investment
• Test demand before scaling
• Avoid overstock and waste

👉 The fastest and easiest way to start a cosmetic brand online. Start now. 

Option 2: Create Your Own (From 500 Units)

Best for: Brands with a clear concept, growing businesses, retailers, or founders looking for deeper customization.

With Create Your Own, you work directly with the DLAB expert team to develop a more tailored cosmetic product — while still benefiting from low MOQs compared to traditional manufacturers.

What’s Included

• Dedicated project consultation with our team
• Formula customization or adaptation
• Advanced ingredient selection
• Custom packaging solutions
• Branding & positioning support
• Minimum order quantity: from 500 units
• Full EU compliance & safety documentation
• Scalable production for brand growth

How much it costs?

💰 From €3,000 to €8,000, depending on:

• Product complexity
• Level of formulation customization
• Packaging & branding requirements

This option is ideal if you:

• Want a more exclusive product
• Are preparing for retail or wholesale
• Plan to scale quickly after launch

👉 The best way to start a cosmetic brand online. Start now. 

Quick Comparison: Which Option Is Right for You?

Why Choose DLAB Custom Cosmetics?

DLAB is more than a cosmetics manufacturer — we are a digital-first cosmetics laboratory built to support modern beauty entrepreneurs.

With DLAB, you get:

• Low MOQ manufacturing
• Professional, EU-compliant quality
• Fast production & delivery
• Full transparency on costs
• A scalable system that grows with your brand

Whether you want to launch quickly with 100 units or build a fully customized cosmetic line, DLAB adapts to your vision.

Ready to Start Your Cosmetic Brand?

You don’t need a massive budget — you need the right partner.

👉 Customize your cosmetic products online today
or
👉 Book a meeting with our team to create your own formula

DLAB Custom Cosmetics makes it easy to turn your idea into a real, ready-to-sell cosmetic brand.