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Customer Loyalty: The Key to Boosting Your Profits
In today’s competitive beauty industry, attracting new customers is only part of the equation. The real secret to long-term success lies in building customer loyalty. Loyal customers not only become repeat buyers, but they can also serve as brand advocates,...
The Best Marketing Trends of 2025 (So Far)
2025 isn’t even over yet, but it’s already clear which marketing trends are standing out and which ones are being left behind. From immersive experiences to aesthetic micro-moments, brands (especially in beauty) are leaning into bold, nostalgic, and sensory-driven tactics....
Vegan makeup: why is it important and how can it transform your brand?
The beauty industry has seen a growing shift toward ethical and sustainable practices, with vegan makeup emerging as one of the most influential trends. As consumers increasingly prioritize values such as animal welfare, environmental protection, and health consciousness, offering vegan...
Men’s Grooming Boom: How Barbers Can Profit from Their Own Brand
The men's skincare market is growing rapidly and what once was considered a niche is now a global trend, driven by increased awareness of wellness, appearance, and self-expression. Barbers, who have always been experts in male grooming, now have a...
More is More: Maximalism is Back
For years, minimalism dominated the aesthetics with its "less is more" mantra but now, maximalism is making a bold comeback. This trend, celebrating abundance, creativity, and self-expression, emerges as a natural reaction to the restrained minimalism that defined the past...
Engage and Empower: Crafting a Brand Voice That Resonates
Engaging with your audience in a meaningful way helps build trust and loyalty. Your brand voice should reflect your identity and resonate with your customers. It’s not just about what you say, but how you say it. A consistent, authentic...
How to choose a memorable brand name!
Your brand name is one of the first things people notice. It’s the initial point of contact and plays a crucial role in creating an emotional connection with your target audience. Choosing a name that is unique, meaningful, and easy to...
Brand Core: Build a Strong Identity
Creating a strong brand starts with a clear foundation. Defining your brand core, its mission, values, and personality, provides the consistency and direction needed for every decision. A well-defined brand core not only strengthens your identity but also builds trust, differentiation,...
Vitamin E: the antioxidant your cosmetics products need
When it comes to skincare, the importance of antioxidants cannot be overstated. These powerful compounds protect your skin from free radicals, which are unstable molecules that can damage skin cells, leading to premature aging and other skin concerns. One of...