How to Create a Lip Gloss Brand?
Creating your own lip gloss brand is one of the easiest and most profitable ways to enter the beauty industry.
High demand and strong customization potential, lip gloss is the perfect product to launch a scalable beauty brand.
If you’re wondering how to create a lip gloss brand, this step-by-step guide shows you the exact process guide will show you how to turn your idea into a professionally manufactured product.
Why start with Lip Gloss?
Lip products, including Lip Gloss are one of the easiest beauty products to sell. Why?
- Every year, the Lip Care market continues to grow, rising demand for lip oils, balms, glosses, and treatments.
- Lip products are among the most frequently used beauty items, with high daily usage across all age groups.
- The average woman owns multiple lip products at the same time
- Because lip products are carried everywhere, they are easily misplaced, lost, or forgotten
This behaviour naturally increases repurchase frequency, making lip care one of the most dynamic and fast-cycling beauty categories.
The Guide Step-by-Step
From formula development and packaging customization to GMP production, regulatory compliance, and global delivery, discover how to create a professional, market-ready lip gloss brand with the support of a trusted European manufacturer.
Step 1 -Define Your Brand Concept
Define your brand identity, target audience, and positioning.
Decide if your lip gloss will be luxury, clean, bold, natural, or influencer-focused.
Read more: How to create a Lip Gloss brand in 7 steps.
Step 2 - Choose Your Lip Gloss Formula
Choose texture, shine level, color, fragrance, and active ingredients.
Which one should you choose? See the differences here.
Step 3 – Customize Your Packaging
Pick your packaging style, applicator, colors, and branding. Your packaging defines your brand’s first impression.
If you didn't find on our website, you can contact our team: support@dlabcosmetics.com
Step 4 – Order Samples & Approve
Test the formula, color, and performance before production. Make final adjustments with our team and approve your product.
Step 5 – Branding & Label Design
Create your logo, label design, and visual identity. Make sure your packaging reflects your brand and meets regulatory requirements.
Discover our extra services.
Step 6 – Production & Manufacturing
Your lip gloss is produced under GMP standards with low MOQs and professional manufacturing quality.
Step 7 – Regulatory Documentation
All safety assessments and legal documentation are handled by our team, ensuring full EU compliance.
Step 8 – Delivery & Launch
Your products are delivered fully branded, documented, and ready to sell, usually within 45 days.
Two Ways to Create Your Lip Gloss Brand
Option 1 = fastest route (customize online)
Option 2 = fully bespoke (create from scratch)
Option 1 - Customize Online
- Choose packaging and color (on the website)
- Choose lip mask color (4 available)
- Choose texture (from 5% to 40% oil)
- Choose flavor (6 available)
Minimum order: Only 500units
Option 2 - Create your own
- Unlimited packaging styles
- Unlimited formula colors
- Find the perfect formula
- Unlimited flavors
- Create a unique box
Minimum order: From 500units
Recommended Manufacturer for Step-by-Step Production
DLAB Custom Cosmetics is the Leading Lip Gloss Manufacturer in Europe specialized in private label lip products with low MOQ and fast delivery.
At DLAB, you can either customize online our high-quality lip gloss formulas or create a new product from scratch, from formulation to packaging.
- Customize Online
- Low MOQ (from 500 units)
- High Quality Cosmetics
- Fast Delivery (only 45 days)
- All Legal Compliance
Brands choose DLAB because we combine fast production, premium European manufacturing, transparent pricing, and true customization, something traditional large laboratories rarely offer, helping brands launch high-quality lip gloss products ready for global markets.
What makes DLAB different?
500 Minimum Order
Launch premium Lip Gloss with low MOQs and smart pricing.
Ready to Sell
Already certified and compliant with European Standards.
Fast Shipping
Your custom cosmetics at your door in 45 days.
Help Scaling
We not just a lab. We also help you scale your business and take it to the next level.
Start your Lip Gloss Brand Today!
We specialize in lip cosmetics, developing high-quality lip products tailored to your brand.
You didn't find what you are looking for?
FAQs - Frequently Asked Questions
About the Lip Care Products
How to create my own Lip Gloss or Lip Balm?
In our Cosmetics Laboratory you have 2 options:
Option 1: Customize Online – Create your own lip gloss using the options available directly on the website. MOQ: 100 units
Option 2: Create Your Own – Go beyond what is available online and explore unlimited colors, flavors, and packaging possibilities. MOQ: 500 units
Can I customize the formula?
Yes. You can personalize texture, pigmentation, shine level, actives, fragrance, and color to match your brand identity.
You can do it on the website with the options available or you can book a call for more options.
What's the difference between Lip Gloss, Lip Oil, Lip Cream, Lip Balm and Lip Treatment?
Category Makeup:
- Lip Gloss: Glossy finish. Medium hydration. Medium lasting. Capable of a stronger color on the lip and strong flavor.
- Lip Cream: Matte finish. Solid color on the lips. Highly pigmented. Long-lasting.
Category Skincare:
- Lip Treatment: Glossy finish. High hydration. Medium lasting. Added color is usually softer. Capable of strong flavor.
- Lip Oil: Oily texture. High glossy finish. High hydration. Fast absorption.
- Lip Balm: Usually in stick format. Less shine. High hydration. Less flavor.
See all the differences and choose the right one for your brand here.
Are the formulas vegan and cruelty-free?
Yes. All DLAB lip gloss formulas are vegan*, cruelty-free, EU-approved, and compliant with international regulations.
*The only product is not vegan is the Lip Balm because contains beeswax.
Can I add my logo to the packaging?
Yes, add your logo on the product page and we will print or engrave your logo on tubes and also print it on the box.
Any question support@dlabcosmetics.com
Do I receive samples before ordering?
No, but if you want to try the products first, we recommend ordering samples here.
About the Order & Profit
What is the minimum order quantity (MOQ)?
DLAB offers one of the lowest MOQs in Europe, starting from as low as 500 units depending on the option you choose.
Can I launch a cosmetic brand with a small budget?
Yes. Thanks to our low MOQs, you can launch starting from small quantities, without needing thousands of euros.
The Lip Gloss is the most easy product to begin with.
How do I price my lip gloss to make profit?
By investing in a minimum of 100 units, you can achieve profit margins of up to 70%.
We recommend setting your RRP (Recommended Retail Price) at up to €29.90. This allows you to position your product competitively while maximizing your potential return.
Do you want a bigger profit? Order more quantity, send us an email support@dlabcosmetics.com or book a call.
Can I reorder easily when I sell out?
Yes. Reorders are faster and often cheaper since formulas and designs are already approved.
Is DLAB suitable for influencers or creators launching their first product?
Absolutely. We specialize in helping creators launch small-batch, highly aesthetic, viral-ready lip products.
About the Shipping & Compliance
How long does it take to arrive?
Most orders arrive within 45-65 business days, depending on your location. You will receive a tracking number as soon as your order is shipped.
Any questions send us an email: support@dlabcosmetics.com
Do you ship internationally?
Yes. DLAB ships worldwide, including the EU, USA, UK, Middle East, and Asia.
Do you help with legal and regulatory documentation?
Yes. We provide PIF, CPSR, INCI list, labels, safety documentation, EU/USA compliance and all mandatory tests.
Do I need a cosmetic license to start my own lip gloss brand?
No. You don’t need a license. DLAB handles all formulation, testing, and legal compliance so your product is safe and ready to sell.