You’ve perfected your formula. Your branding is almost ready. But there's one thing you can’t ignore: marketing. Because in beauty — great products alone aren’t enough. What makes customers buy isn’t just what you sell, but how you make them feel, connect and remember your brand. That’s where marketing comes in.
Whether you're just starting your skincare or makeup line or refining an existing brand, understanding the power of marketing is non-negotiable. Here's how it can transform your business — and actually make you sell.
Rhode
Rhode stood out by turning minimalist aesthetics into a lifestyle. With consistent visuals and viral pre-launch content, the brand built desire before even dropping a product.
Glossier
Glossier turned its community into the core of its brand. With user-led product development, iconic pink branding and a voice that felt like a best friend, it became a cult brand.
Gisou
Gisou turned heritage into a luxury story.
By blending beekeeping roots with high-end beauty, it created a unique brand that feels personal, authentic and aspirational.
Starface
Starface turned acne care into fun self-expression.
With playful design, bold colors and a confident, relatable voice, it broke skincare taboos and built a passionate community.
Isamaya Beauty
Isamaya Beauty breaks beauty norms with bold, artistic branding. Its daring visuals and creative storytelling challenge conventions, attracting a fearless and loyal audience.
Refy
Refy redefines clean beauty with bold visuals and unapologetic inclusivity. Its fearless voice and authentic community focus set it apart in a crowded market.
Ready to build a beauty brand that sells?
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