The beauty sector is huge and constantly evolving, with new niches emerging as consumers become more demanding and aware of their choices. If you're considering creating your own beauty brand, focusing on specific niches can be an effective way to make your brand stand out and gain a loyal audience.
Neste artigo, exploramos três nichos altamente rentáveis no mercado da beleza: skincare minimalista, produtos veganos e cuidados anti-poluição.
Minimalist skincare
Minimalist skincare is gaining in popularity, with consumers looking for simpler but more effective skincare routines. This approach focuses on using a reduced number of products, but with high-quality ingredients and multiple functions.
Why is it profitable? Minimalism offers a more practical and efficient skincare solution, making it especially appealing to consumers who want to simplify their routine without sacrificing effectiveness.
Examples of products: Multifunctional moisturizers, facial oils with various properties (hydration, anti-ageing, protection), gentle cleansers and toners in one product.
Create a line of products that serve multiple functions, using high-quality ingredients that solve different skin problems. Focus on simplicity and effectiveness, with formulas that combine powerful ingredients, but without the overload of multiple products.
Vegan cosmetic products
The vegan cosmetics market is growing exponentially as consumers become more aware of the ethical and environmental issues associated with the products they buy. Vegan cosmetics are formulated without animal ingredients and are often cruelty-free (not tested on animals).
Why is it profitable? As well as responding to the needs of consumers concerned about animal welfare, vegan cosmetics have the added benefit of often being more sustainable and natural. This niche is highly appealing to younger generations, such as Generation Z and Millennials, who are much more aware of ethical and environmental issues.
Examples of products: Make-up and skincare without ingredients of animal origin, such as beeswax, lanolin or keratin. Hair products without animal derivatives.
Offer a range of cosmetics that are not only vegan, but also cruelty-free and ethical. Make sure you clearly communicate these values in the brand's marketing, to attract consumers who care about sustainability and the ethics behind the products.
Anti-pollution care
Growing air pollution, especially in large cities, has led to an increase in demand for beauty products that protect the skin against environmental damage. Anti-pollution skincare includes products formulated to combat the negative effects of pollution, such as premature ageing, skin inflammation and an increase in free radicals.
Why is it profitable? With increased exposure to pollution in big cities, people are looking for solutions that can protect their skin from the daily damage caused by the environment.
Examples of products: Antioxidant serums, moisturizers with pollution filters, protective sprays, day creams with protection against fine particles of pollution.
Focus on ingredients that combine antioxidant and anti-inflammatory properties, such as vitamin C, green tea, niacinamide and hyaluronic acid. Promote the benefits of protection against pollution and highlight the solutions your brand offers for healthy, protected skin.
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