News
Coconut Oil: The Next Key Ingredient in Your Cosmetics Line
Coconut oil is a real natural treasure for the cosmetics industry. Rich in nutrients, versatile and highly desired by consumers looking for “clean beauty” products, this ingredient has everything it takes to become the next star of your beauty product...
The 3 Most Profitable Niches for Creating a Cosmetics Brand
The beauty sector is huge and constantly evolving, with new niches emerging as consumers become more demanding and aware of their choices. If you're considering creating your own beauty brand, focusing on specific niches can be an effective way to...
Cosmetics Market Growth in 2025: The Explanation
According to the report by Grand View Research, the global beauty and personal care products market is projected to reach 716.6 billion dollars by 2025, with a compound annual growth rate (CAGR) of 6.2% during the forecast period. These are...
Gen Z is transforming the cosmetics market (and you can profit)
Generation Z, born between 1997 and 2012, is known for its disruptive attitude and the way it is redefining various industries, including the cosmetics market. With growing purchasing power and a strong presence on social media, Generation Z is not...
The Future of Cosmetics: Trends for 2025
2025 promises to be a year of transformation in the cosmetics sector, with the focus increasingly shifting towards sustainable practices, innovative products and the emotional connection with consumers. Discover the main trends that will shape the industry. Conscious Beauty:...
Differentiating factor: Fragrance in cosmetic products
Have you ever picked up a product, caught a whiff of its scent, and instantly felt a connection? Fragrance plays a profound role in the choices we make as consumers. It has the power to evoke emotions, stir memories, and...
The secret of cosmetics brands: Branding
In the competitive cosmetics market, products alone are no longer enough to win over customers. What truly sets successful brands apart is their ability to create a strong, consistent, and memorable identity. That’s the power of branding. Branding: The...
Niacinamide: The Popular Ingredient in Skincare
Niacinamide has become popular in skincare products. Being known as a multitasker it offers different benefits, which is why more and more brands are using this ingredient. What Is Niacinamide? Niacinamide is a B vitamin, one of two forms of...
Most popular ingredients in 2024
It's important for beauty brands to know which cosmetics products are trending. Here you have the top 5 ingredientes for 2024. 1. Niacinamide The top cosmetic ingredient for 2024 is vitamin B3, also known as niacinamide or nicotinamide. An active...