From Vision to Beauty Brand
Every successful beauty brand starts with a bold idea.
An idea that deserves more than bulk manufacturing, unrealistic minimum orders or generic white-label formulas.
At DLAB, we partner with beauty founders who are serious about building something real — something scalable.
They made it happen.
The Supplier behind Beauty Brands
From viral TikTok launches to skincare brands inspired by Korean beauty, these are the entrepreneurs who trusted a European cosmetic manufacturer built for startups.
MUSA GLITTER
From #1 Glitter Brand in Portugal to Viral Glitter Lip Oils
Musa Glitter is one of the leading glitter brands in Portugal, with multiple viral moments on TikTok.
Together, we expanded the brand into lip care, launching ultra-glossy Lip Oils with intense shine — perfectly aligned with their bold aesthetic.
What we developed:
- High-shine Lip Oils
- Glossy finish with intense sparkle
- Customized formula and packaging
Result:
The launch generated strong engagement across social media, reinforcing Musa Glitter’s position as a trend-driven brand and expanding their product portfolio beyond glitter.
MOCHO BEAUTY
Professional Makeup Artist to Sold-Out Lip Gloss Collection
Founded by a professional makeup artist with multiple academies across Portugal, Mocho Beauty launched three Lip Glosses developed with DLAB.
The standout product?
A brown tinted gloss that quickly became the most requested shade.
What we developed:
- 3 custom Lip Gloss shades
- Brown tint bestseller
- Structured small-batch production
Result:
The collection sold out in a short period of time, validating the brand’s positioning and audience demand.
NES SKIN
Korean-Inspired Skincare Meets Natural Lip Gloss
Inspired by Korean skincare philosophy, Nes Skin launched its Niacinamide Serum and a natural strawberry-flavored Lip Gloss with DLAB.
What we developed:
- Niacinamide facial serum
- Natural Lip Gloss with strawberry flavor
- Clean and skincare-driven formulation approach
Result:
The brand positioned itself in the skincare segment while expanding into lip care, combining treatment and beauty in a cohesive product line.
FRENCH KISS
From Professional Brushes to a Versatile Lip & Blush Launch
French Kiss was founded by an influencer and professional makeup artist who had already successfully launched her own brush collection.
With an established audience and strong brand identity, the next step was expanding into color cosmetics.
What we developed:
- 1 adaptable Lip Gloss designed to complement multiple skin tones
- 2 highly pigmented and versatile blush shades
- Structured small-batch production
- Customized formula aligned with professional makeup standards
Result:
The launch expanded the brand beyond tools into performance-driven makeup products, reinforcing credibility and strengthening customer loyalty.
French Kiss demonstrates how an existing beauty audience can successfully transition into product ownership with the right manufacturing partner.
LIRA BEAUTY
From TV Influence to Lip Gloss Collection
Lira Beauty, founded by a well-known TV influencer, launched a collection of three flavored Lip Glosses developed with DLAB.
What we developed:
- 3 flavored Lip Glosses
- Customized branding and packaging
- Structured production for launch
Result:
The launch leveraged the founder’s audience and created strong brand visibility in the beauty market.
SKINRISE
Making Skincare Effective, Enjoyable & Easy
SkinRise was born from a clear mission:
“SkinRise makes skincare effective, enjoyable, and easy to integrate into your daily routine.”
As a startup skincare brand, the focus was on clean positioning, product performance and daily usability.
What we developed:
- Structured skincare formulation
- Performance-driven active ingredients
- Professional EU-compliant production
- Scalable small-batch manufacturing
Result:
SkinRise positioned itself as a modern skincare brand with clarity of purpose and structured product development — turning a concept into a market-ready cosmetic line.
Luiz PH Makeup
Viral TikTok Creator Launches His Own Lip Gloss
Luiz PH, a TikTok creator and makeup reviewer with thousands of views on Lip Gloss content, decided to launch his own product.
Together, we developed a Lip Gloss aligned with his content style and audience expectations.
What we developed:
- Custom Lip Gloss formula
- Influencer-driven branding
- Structured low MOQ production
Result:
The product gained strong traction through creative and viral TikTok content, reinforcing the power of influencer-led cosmetic brands.
Cherrying
From Viral Pink Bratz Makeup to Multi-Use Blush Launch
Cherrying is the beauty project created by Daniela Salão, a well-known TikTok makeup creator recognized for her bold, ultra-pink “Bratz-inspired” makeup looks.
With a strong visual identity and a highly engaged audience, launching her own product was a natural evolution.
Together, we developed a highly pigmented, versatile blush designed to be used on both cheeks and lips — perfectly aligned with her signature monochromatic pink aesthetic.
What we developed:
- Ultra-pigmented blush formula
- Multi-use application (cheeks & lips)
- Texture optimized for blendability and intensity
- Structured small-batch production
- EU-compliant manufacturing
Result:
The launch translates Daniela’s recognizable pink Bratz-style makeup into a product that reflects her identity and community.
Cherrying represents a new generation of beauty founders — creators who transform personal aesthetics into scalable cosmetic brands.
We are proud to support this transition from viral content to product ownership.
What These Brands Have in Common
All these founders shared:
The decision to start
Instead of hesitating, overanalyzing or waiting for the “perfect moment,” these founders chose to act and move their ideas forward.
A startup mindset
Rather than waiting to have all the answers, they tested, learned from their audience and improved along the way. Clarity came through action.
The courage to take calculated risks
Entering the beauty industry requires stepping outside comfort zones and trusting the process.
A commitment to long-term growth
The goal was never just one product, but the foundation of a scalable beauty brand.
What They Needed
To transform vision into reality, they needed more than manufacturing.
They needed:
- A European cosmetic manufacturer that understands startups
- Low MOQ production to control risk and validate demand
- Structured customization without industrial complexity
- Full EU regulatory compliance from day one
- Professional formulation and quality control standards
- A partner capable of supporting future growth
They needed flexibility, without sacrificing credibility.
They needed speed, without compromising compliance.
They needed scalability, without unrealistic minimum orders.
Why DLAB Exists?
DLAB was built precisely for this new generation of beauty founders.
Grow with a partner
Work with a team that recognizes the challenges of limited budgets, evolving ideas and early-stage uncertainty — that's why DLAB exists.
Launch smart
Enter the market with controlled investment (200-500units), professional standards and a clear strategy from day one.
Validate fast
Test real demand with low MOQ production and gather feedback before committing to large-scale inventory.
Scale strategically
Grow from small batches to structured expansion without changing manufacturer or compromising quality.
Empower Entrepreneurs & Beauty Brands worldwide
More than 250 clients across the world.
From Idea to Launch: The Startup Journey
See how beauty founders move from online meetings to real production. Our structured process is designed for startups who want to launch smart, validate fast and scale with confidence.
Where Quality Meets Efficiency
Inside our European laboratory, premium ingredients, controlled processes and professional standards come together to create high-performance lip gloss and skincare products
Inside Our Cosmetic Laboratory
Take a closer look at the environment where beauty brands are built — from formulation and ingredient selection to production and quality control.
The laboratory you choose is probably the most important decision for your brand! It needs to be a lab you trust—and I trust DLAB 100%.
— Rita Dobroes, CEO MUSA GLITTER
Starting a beauty brand felt overwhelming until I found DLAB. Their guidance, support was very helpful!
— Catarina Martins, Founder SkinClub
What’s the Smartest First Product to Launch?
While skincare lines and full makeup collections can be attractive, starting lean is often the smartest strategy.
At DLAB, we recommend beginning with lip products — like lip glosses, lip tint or lip balms.
✔ Strong Growth Market: The global lip product category continues to grow, driven by trends and social media influence.
✔ Easy Entry into the Market: Most women own multiple lip products and regularly repurchase them.
✔ High Customization Potential: From the formula do the packaging, it's easier for a new brand to stand out visually and emotionally.
✔ Attractive Margin Structure: Lip products often offer healthy markup potential compared to production costs, making them financially strategic for early-stage brands.
What products can I create?
Focus on ready-to-sell Lip Gloss and Skincare products with low MOQ and full EU compliance. Other categories also available: body care, makeup and hair care (select from the product list).
Your Brand Could Be Next.
You don’t need 10,000 units to start.
You don’t need to compromise quality to launch.
You need structure.
You need compliance.
You need the right manufacturing partner.
Start with 200 units.
Scale with strategy.
Grow with confidence.
FAQs - From Idea to Success
Do you only work with influencers or established beauty brands?
No. While some of our clients have strong online visibility, many started with no audience at all. We work with entrepreneurs at different stages — from first-time founders to growing beauty brands — as long as they are serious about building a structured and scalable business.
What is the minimum order quantity (MOQ)?
Start from 200 units per SKU through our online customization system. Advanced custom formula development typically starts from 500 units.
Can startups with no prior experience launch with DLAB?
Yes. Our manufacturing model is designed specifically for beauty startups. We provide structured customization, clear timelines and full EU regulatory compliance to make the process accessible — even for first-time founders.
Are your products compliant with European cosmetic regulations?
Yes. All products are manufactured under EU cosmetic regulations (Regulation 1223/2009), ensuring safety, documentation and legal market entry within Europe.
How long does production take?
Our average production timeline is approximately 45 days after final formula and packaging approval. Custom development projects may require additional time depending on complexity.
Why do many startups begin with lip products?
Lip products are one of the most accessible cosmetic categories to launch. They require lower initial investment, allow faster validation and offer strong margin potential — making them ideal for emerging beauty brands.