For beauty brands, it’s the perfect moment to refresh your positioning, launch seasonal must-haves and ride the wave of sunny energy that fuels consumer excitement. But to stand out in a crowded feed, your strategy needs more than palm trees and SPF.
In this post, we’ll show you how to create a summer strategy that feels relevant, drives results and fits your brand like a bikini fits in July.
Rhode Beach Club
Rhode Beach Club was a success because it captured the feeling of summer (sun, beach and glow). With limited drops and dreamy visuals, it turned a product into a summer escape.
Sephora Airlines
Sephora turned summer travel into a campaign concept. The airline theme adds excitement, while the messaging taps into the mindset of vacations, carry-ons and glow-on-the-go.
Refy Tennis Court
Refy Tennis Court taps into the sporty summer mood, tennis, clean looks, fresh skin. The setup is aesthetic, exclusive and totally aligned with Refy’s minimal vibe. It feels premium and playful.
Garnier Summer Club
Garnier Summer Club makes summer feel like a community event. With vibrant visuals, outdoor activations and an open, fun energy, it invites people to live the brand, not just use it.
Your Summer Strategy Starts Here
At the DLAB, we help you build seasonal cosmetic product that sell, from limited-edition products to new collections. Start your cosmetics brand today!