Behind every product, there should be a story.
In cosmetics, storytelling isn’t just marketing fluff, it’s what gives meaning to your brand. It’s the difference between selling a lip oil and inviting someone into a lifestyle, a feeling or a memory.
Great beauty brands don’t just talk about ingredients. They talk about identity, emotion and transformation.
Stories build trust and connection
People connect with stories. Share real moments, and your audience will remember you. Rare Beauty does this and that’s why it stays top of mind.
Start with a relatable problem
Great stories start with problems your audience knows well. Show them you get it, and they’ll stay for the solution. CeraVe starts with real skin concerns, that’s why people trust it.
Show the journey
Don’t skip the messy middle! Sharing the ups, downs moments is what makes your brand human. Huda Beauty shares the highs, lows and lessons and that’s why people connect.
Highlight the outcome
End with the outcome. Show the impact of your product and let your audience see what’s possible. e.l.f. focuses on results, not just what the product is, but what it does.
Tell a Story They’ll Want to Wear
At the DLAB, we help you create more than just products, we help you bring your story to life through custom-made formulas, textures and finishes. Start your cosmetics brand today!