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How to launch a summer strategy that works
For beauty brands, it’s the perfect moment to refresh your positioning, launch seasonal must-haves and ride the wave of sunny energy that fuels consumer excitement. But to stand out in...
How to launch a summer strategy that works
For beauty brands, it’s the perfect moment to refresh your positioning, launch seasonal must-haves and ride the wave of sunny energy that fuels consumer excitement. But to stand out in...
The power of sensory marketing in beauty
In a world full of options, sensory marketing is what makes a beauty brand unforgettable. The texture of a cream, the scent of a serum, the sound of a cap...
The power of sensory marketing in beauty
In a world full of options, sensory marketing is what makes a beauty brand unforgettable. The texture of a cream, the scent of a serum, the sound of a cap...
How nostalgia marketing builds strong brands
Nostalgia isn’t just a feeling, it’s a powerful tool in branding. The best beauty brands know how to tap into memories, emotions and the past to build deep, lasting connections....
How nostalgia marketing builds strong brands
Nostalgia isn’t just a feeling, it’s a powerful tool in branding. The best beauty brands know how to tap into memories, emotions and the past to build deep, lasting connections....
4 Things great brands always get right
The most iconic brands in the world – from skincare empires to makeup powerhouses – don’t succeed by accident. There are a few key things they always get right. No...
4 Things great brands always get right
The most iconic brands in the world – from skincare empires to makeup powerhouses – don’t succeed by accident. There are a few key things they always get right. No...
Best cosmetic selling channels of 2025
The beauty market is changing fast. In 2025, brands need to sell where their customers spend time. From social media shops to personalized websites and physical stores, choosing the right...
Best cosmetic selling channels of 2025
The beauty market is changing fast. In 2025, brands need to sell where their customers spend time. From social media shops to personalized websites and physical stores, choosing the right...
Start your brand with <1800€
Think you need a huge budget to launch a beauty brand? Think again.With less than €1800, you can take the first real steps towards building your own cosmetics line —...
Start your brand with <1800€
Think you need a huge budget to launch a beauty brand? Think again.With less than €1800, you can take the first real steps towards building your own cosmetics line —...