Without a clear position, your brand gets lost in the noise. Brand positioning is what defines who you are, who you're for and why you matter. It’s the foundation that guides your tone, product choices and visual identity and it’s what makes customers choose you over the rest.
In this post, we’ll walk you through 4 simple steps to define your brand positioning and start building a beauty brand that’s clear, confident and compelling.
Identify your competitors
To excel in the market, analyze competitors to identify gaps, unique selling points, and opportunities for brand distinction.
Create your unique value
Define your unique selling points to stand out from competitors and attract customers with a clear, engaging, and memorable message.
Create your positioning statement
Craft a compelling and succinct positioning statement that encapsulates your brand’s identity, target audience, and the value provide.
Stay consistent with your positioning
Consistency plays a crucial role in strengthening your brand positioning in customers’ minds, leading to strong brand recognition.
Start with a Product That Speaks for Your Brand
At the DLAB, we help you bring your brand positioning to life, through products that reflect your values, your audience and your vision.
From tailored formulas to standout textures and finishes, we create beauty products that express who you are without saying a word. Start with DLAB