DLAB Custom Cosmetics blog posts
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The power of storytelling in cosmetics
Behind every product, there should be a story.In cosmetics, storytelling isn’t just marketing fluff, it’s what gives meaning to your brand. It’s the difference between selling a lip oil and...
The power of storytelling in cosmetics
Behind every product, there should be a story.In cosmetics, storytelling isn’t just marketing fluff, it’s what gives meaning to your brand. It’s the difference between selling a lip oil and...
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Define your brand positioning in 4 steps
Without a clear position, your brand gets lost in the noise. Brand positioning is what defines who you are, who you're for and why you matter. It’s the foundation that...
Define your brand positioning in 4 steps
Without a clear position, your brand gets lost in the noise. Brand positioning is what defines who you are, who you're for and why you matter. It’s the foundation that...
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How to sell using emotions
People buy with their hearts, not their heads. In beauty, the most successful brands don’t just sell ingredients. They sell confidence, nostalgia, self-expression and joy. That emotional connection is what...
How to sell using emotions
People buy with their hearts, not their heads. In beauty, the most successful brands don’t just sell ingredients. They sell confidence, nostalgia, self-expression and joy. That emotional connection is what...
