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The power of storytelling in cosmetics
Behind every product, there should be a story.In cosmetics, storytelling isn’t just marketing fluff, it’s what gives meaning to your brand. It’s the difference between selling a lip oil and...
The power of storytelling in cosmetics
Behind every product, there should be a story.In cosmetics, storytelling isn’t just marketing fluff, it’s what gives meaning to your brand. It’s the difference between selling a lip oil and...
Define your brand positioning in 4 steps
Without a clear position, your brand gets lost in the noise. Brand positioning is what defines who you are, who you're for and why you matter. It’s the foundation that...
Define your brand positioning in 4 steps
Without a clear position, your brand gets lost in the noise. Brand positioning is what defines who you are, who you're for and why you matter. It’s the foundation that...
How to sell using emotions
People buy with their hearts, not their heads. In beauty, the most successful brands don’t just sell ingredients. They sell confidence, nostalgia, self-expression and joy. That emotional connection is what...
How to sell using emotions
People buy with their hearts, not their heads. In beauty, the most successful brands don’t just sell ingredients. They sell confidence, nostalgia, self-expression and joy. That emotional connection is what...
What transforms followers into costumers
Having followers is easy. Turning them into customers? That’s the real challenge.In the beauty world, likes and comments don’t pay the bills — conversions do. So what actually makes someone...
What transforms followers into costumers
Having followers is easy. Turning them into customers? That’s the real challenge.In the beauty world, likes and comments don’t pay the bills — conversions do. So what actually makes someone...
How to win with Influencer Marketing
Influencers don’t just promote products, they shape what people buy, love and trust. For emerging beauty brands, influencer marketing can be a game-changer. But gifting a product and crossing your...
How to win with Influencer Marketing
Influencers don’t just promote products, they shape what people buy, love and trust. For emerging beauty brands, influencer marketing can be a game-changer. But gifting a product and crossing your...
Why brand consistency matters
Every swipe, every scent, every word, your brand is speaking. But is it always saying the same thing? In beauty, consistency is what transforms a product into a brand, and...
Why brand consistency matters
Every swipe, every scent, every word, your brand is speaking. But is it always saying the same thing? In beauty, consistency is what transforms a product into a brand, and...