Starting a beauty brand means understanding your products better than anyone else — especially when it comes to formulas that seem similar but serve completely different purposes. If you're planning to launch lip products, knowing the differences between lip gloss, lip treatment, lip balm, and lip cream will help you make smarter decisions about your line, your marketing, and your customers.
This guide breaks everything down in a simple way, so you can choose the right products for your brand and your audience.
đź’„ Lip Product CategoriesÂ
| Category | Finish | Hydration | Longevity | Texture / Format | Color Intensity | Flavor |
|---|---|---|---|---|---|---|
| Lip Gloss | Glossy | Medium | Medium | Liquid gloss | Medium to strong | Strong |
| Lip Cream | Matte | Low–Medium | Long-lasting | Creamy, velvet | High pigmentation | Light |
| Lip Treatment | Glossy | High | Medium | Thick, treatment-based | Soft color | Strong |
| Lip Oil | Glossy | High | Medium–Fast | Oily, lightweight | Sheer | Strong |
| Lip Balm | Low shine | High | Medium | Stick or creamy balm | Minimal | Light |
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🧠How to Choose the Right Product for Your Brand
Ask yourself:
1. Who is your target customer?
Teen/Gen-Z → Lip gloss, lip oil
Skincare lovers → Lip treatment, lip balm
Makeup lovers → Lip cream or Lip gloss
Gender-neutral → Lip balm
2. What branding are you going for?
Fun & colorful → Lip GlossÂ
Clean & minimal → Lip BalmÂ
Skincare-luxury → Lip TreatmentÂ
Bold & artistic → Lip CreamÂ
📦 Want to Start Your Own Lip Product Line?
At DLAB, we help new entrepreneurs launch beauty brands with:
- Low MOQ (starting at just 100 units)
- Custom formulas, colors, scents & packaging
- Regulatory support Branding & packaging design
- Global shipping
Start customizing your own Lip Products here!
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Vegan & Cruelty-Free Lip Gloss Manufacturer in Europe – Start Your Lip Gloss Brand with DLAB