People buy with their hearts, not their heads. In beauty, the most successful brands don’t just sell ingredients. They sell confidence, nostalgia, self-expression and joy. That emotional connection is what makes a customer choose your serum over the next.
In this article, we’ll show you how to tap into emotions at every touchpoint — from product development to packaging and storytelling — to make your brand impossible to forget (and easier to love).
Fear of missing out (FOMO)
FOMO triggers anxiety by highlighting what people might miss out on, driving urgency and quick decisions. Kylie Cosmetics creates that urgency with limited launches and fast sell-outs.
Storytelling
Storytelling makes brands relatable by focusing on people, emotions and personal stories. Gisou connects through heritage, honey and heartfelt storytelling.
Social proof
Social proof shows others are using or loving a product, making you more likely to want it too. When everyone’s using Rhode, it triggers that feeling: you need it too.
The scarcity principle
The rarer something is, the more valuable and desirable ir becomes. Limited availability creates urgency and drives demand. Summer Fridays creates demand with seasonal drops.
Create Products That Feel Right
At the DLAB, we help you build a beauty brand that speaks to the heart, not just the eyes. From textures and scents to naming and storytelling, we guide you in creating emotional connections that turn your products into must-haves. Start now.