How to Create a Lip Gloss Brand in 2025 (Low MOQ, Fast Launch)

 Thinking about launching your own lip gloss line? You’re in the right place. At DLAB Custom Cosmetics (Porto, Portugal), we help founders go from idea to shelf with low MOQs, fast timelines, and regulatory-ready products—especially for lip oils, glosses, and balms.

Why Lip Gloss, Why Now?

Lip gloss sits at the sweet spot between skincare and makeup. It’s social-first, giftable, and perfect for drops, collabs, UGC, and fast iteration. If you want something lean to test a brand concept, gloss is ideal.

Step-by-Step: From Idea to First Sale

1) Define the concept (1–2 days)

• Audience: Gen Z dewy-glow? Pro MUA pigment? Natural/clean?

• USP: Plumping peptides? High-shine oils? pH-reactive tints?

• Palette & scent: Clear, nude, pinks; vanilla/coconut/berry.

Tip: Name three hero shades and one limited edition. Keep SKU creep under control.

2) Choose formulation path (1 day - 1 week)

A. Private Label / Customization (fastest, up to 1 day)

• You start from our lab-tested base; cuztomize key ingredients, shades, scents;
  

• Customize packaging color;
• Best for speed, budget, and compliance.

👉You can simply customize at our website - from the formula to the packaging.

B. Custom R&D (unique formula or packaging, up to 1 week)

• From scratch or heavy tweaks. Adds time/cost, maximizes differentiation.

 👉 Necessary a meeting with our R&D team. Schedule here. 

Quick comparison

3) Compliance & safety (parallel)

• EU: PIF & CPSR, CPNP notification, INCI & claims substantiation.

• US: FDA cosmetic labeling; responsible address; color additive compliance.
  

You don't need to worry, we take care of everything for you. 

4) Cost of changes (1 hour)

The easiest way to create your cosmetics brand is to place your order through our website. If you’d like to request any specific or unique modification, you’ll need to meet with our team to request a personalized change — in this case, additional costs will apply.  

Numbers are illustrative and can change; your quote depends on formula, finishes, and volumes.

5) Timeline (typical fast track)

A. Private Label / Customization (a few hours)

Simply customize on our website. 

B. Custom R&D (unique formula or packaging, up to 1 week)

• Week 1: Brief + concept + shade/scents shortlist

• Week 2: Samples shipped

• Week 3: Edits/approval + packaging lock

• Week 4–6: Production & compliance pack

• Week 7: Delivery

Ready to launch your lip gloss brand?
Tell us your concept, shades, and target price, and we’ll send samples + a clear quote—no fluff, just what you need to decide.

👉 Start here: DLAB Custom Cosmetics — Lip Gloss & Lip Oil Customization
Or message us: “I want a three-shade lip gloss mini-line with vanilla scent and wand tubes.”