Launching your own lip gloss brand is one of the most profitable and creative ways to enter the beauty industry. Lip products are fast-moving, affordable, and perfect for testing new colors, flavors, and packaging.
At DLAB Custom Cosmetics, we specialize in helping entrepreneurs create high-quality, fully customized lip glosses — even with low minimum order quantities (MOQs).
Here’s exactly what you need to know about how much it costs and what each step includes 👇
Step 1: Define Your Brand & Target Market
Before investing in production, define your lip gloss concept:
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What type of customer do you want to reach (Gen-Z, clean beauty, luxury, influencer collab)?
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Which texture and finish will define your line (glossy, tinted, shimmer, plumping)?
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What aesthetic and packaging style fits your brand (minimal, fun, bold, or luxurious)?
💡 DLAB Tip: Your brand story matters as much as your formula. Customers buy products that reflect who they are — not just how they look.
Step 2: Choose Your Formula Type
At DLAB, you can choose between ready-tested formulas or customized bases created by our lab.
| Formula Type | Category | Benefits |
|---|---|---|
| Lip Gloss | Makeup | Non-sticky, glass effect, made to last |
| Lip Balm | Skincare | Light balm effect, nourishing |
| Lip Mask | Skincare | Glossy finish, high percentage of oils |
| Lip Cream | Makeup | Made to last, high pigment |
| Lip Oil | Skincare | Super soft and oily |
All formulas are EU-compliant, cruelty-free, and available for export worldwide.
Start to customize your lip care formula here.
Step 3: Packaging & Branding
Your packaging will determine your product’s perceived value. DLAB offers full private label packaging support — from tubes and applicators to branded boxes.
You can choose from:
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The color of the packaging
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Custom labels or printed packaging
✨ DLAB Designers can create your custom packaging box too! Book a call.
Step 4: Costs Breakdown 💶
Below is a realistic pricing guide based on DLAB’s low-MOQ model (50–200 units):
| Stage | Description | Estimated Cost |
|---|---|---|
| Concept Consultation | Brand direction & formula/packaging selection | Free |
| Formula Customization | Customize on our website | Free |
| Packaging & Label Design | Branding, logo placement, layout | From €120 |
| Production | Tube + gloss + printed label + box | €4 – €7 per unit |
| Compliance & Safety Files | Included | Free |
| Shipping (EU-based) | Depending on volume | From €25 |
💰 Estimated total to launch: starting from €1.200 – €1.800 for a small collection.
That’s enough to launch your own lip gloss line and start selling — with full ownership of your brand.
Step 5: Timeline to Launch ⏱️
Start today and receive your order in only 45 days.
💬 FAQs
1. What’s the minimum order quantity (MOQ)?
Our minimum starts at 200 units — ideal for new founders testing their first beauty line.
2. Can I customize the color and flavor?
Yes! You can select your own pigment, shimmer level, and flavor (vanilla, cherry, mint, etc.).
3. Do I own the brand and packaging design?
Absolutely. You own everything — from the logo to the final design.
4. Are your lip glosses cruelty-free and vegan?
Yes, all DLAB products are cruelty-free, and we offer vegan and palm-free options.
5. How fast can I launch my brand?
With DLAB’s low-MOQ system, you can have your brand ready in as little as 4–6 weeks.
✅ Ready to Create Your Own Lip Gloss Brand?
At DLAB Custom Cosmetics, we simplify beauty entrepreneurship.
You get everything in one place — formula development, packaging design, production, and compliance — without large orders or hidden fees.
👉 Start your lip gloss project today: dlabcosmetics.com
