Influencers don’t just promote products, they shape what people buy, love and trust.
For emerging beauty brands, influencer marketing can be a game-changer. But gifting a product and crossing your fingers isn’t enough. To win, you need strategy, alignment and the right partners who actually move the needle.
In this post, we’ll break down how to build smart influencer campaigns, from finding the right voices to creating collaborations that feel real (and deliver results).
Rhode
Rhode partners with micro beauty creators for its campaigns. Hailey Bieber’s GRWM sparked a wave of viral UGC, leading to the Peptide Lip Treatments selling out in under 24 hours, twice.
Glossier
Glossier grew by empowering everyday creators. Authentic, minimal content and the ‘Skin first, makeup second’ mindset built trust, driving 80% of growth through word-of-mouth and creator content.
Huda beauty
Huda Beauty boosts product buzz by featuring micro-creators and launching through exclusive creator previews. The result? Over 3.5B views on TikTok beauty hashtags linked to the brand in 2025.
Rare Beauty
Rare Beauty builds real connection by working with creators who reflect diverse identities and real stories. GRWMs and honest reviews dominate TikTok, making the brand feel personal and relatable, not just promotional.
Influencers Help You Shine — But First, You Need a Brand Worth Sharing
At the DLAB, we help you create unique, high-quality beauty products that people want to talk about.
From custom formulas to a standout brand identity, we give you the foundation you need to. turn influencer partnerships into real results.