DLAB Custom Cosmetics is a pioneering project that has simplified the creation of a cosmetics brand, becoming the first laboratory where clients can customize everything online — from the key ingredients of the formula to the colors, fragrances, and even the packaging of their product.
The story:
The project was under development for three years and was founded by Rita Dobrões, following the success of MUSA, one of the most popular beauty brands in Portugal (Brinfer 2021), which later went viral in the United States. After facing countless challenges in launching her own cosmetics brand, she decided to create her own laboratory with innovative solutions.
“DLAB was born to solve all the difficulties I experienced when starting my brand. It was extremely hard and took me years to achieve. The cosmetics sector is built with too many barriers to entry. Our goal is to make creating a cosmetics brand possible for any entrepreneur,” says Rita Dobrões, Founder and CEO.
Today, creating a cosmetics brand is possible with just a few clicks. With reduced minimum order quantities (starting from 200 units), fast delivery in only 45 days, and guaranteed legal compliance, DLAB combines advanced technology, personalization, and ongoing support — guiding entrepreneurs from formula creation to business growth. And all of this happens digitally.
DLAB opens doors for entrepreneurs worldwide in a sector where, despite consumers being mostly women, leadership remains predominantly male. The platform makes it possible to create cosmetics in a simple, safe, and innovative way, redefining the future of beauty on a global scale.
For more information, visit dlabcosmetics.com or contact support@dlabcosmetics.com
