How Much It Costs to Create Your Own Lip Gloss Brand (Realistic Breakdown)

Launching your own lip gloss brand is one of the most profitable and creative ways to enter the beauty industry. Lip products are fast-moving, affordable, and perfect for testing new colors, flavors, and packaging.

At DLAB Custom Cosmetics, we specialize in helping entrepreneurs create high-quality, fully customized lip glosses — even with low minimum order quantities (MOQs).

Here’s exactly what you need to know about how much it costs and what each step includes 👇

Step 1: Define Your Brand & Target Market

Before investing in production, define your lip gloss concept:

• What type of customer do you want to reach (Gen-Z, clean beauty, luxury, influencer collab)?

• Which texture and finish will define your line (glossy, tinted, shimmer, plumping)?

• What aesthetic and packaging style fits your brand (minimal, fun, bold, or luxurious)?

💡 DLAB Tip: Your brand story matters as much as your formula. Customers buy products that reflect who they are — not just how they look.

Step 2: Choose Your Formula Type

At DLAB, you can choose between ready-tested formulas or customized bases created by our lab.

All formulas are EU-compliant, cruelty-free, and available for export worldwide.

Start to customize your lip care formula here. 

Step 3: Packaging & Branding

Your packaging will determine your product’s perceived value. DLAB offers full private label packaging support — from tubes and applicators to branded boxes.

You can choose from:

• The color of the packaging 
  

• Custom labels or printed packaging
  

✨ DLAB Designers can create your custom packaging box too! Book a call. 

Step 4: Costs Breakdown 💶

Below is a realistic pricing guide based on DLAB’s low-MOQ model (50–200 units):

💰 Estimated total to launch: starting from €1.200 – €1.800 for a small collection.

That’s enough to launch your own lip gloss line and start selling — with full ownership of your brand.

Step 5: Timeline to Launch ⏱️

Start today and receive your order in only 45 days.  

💬 FAQs

1. What’s the minimum order quantity (MOQ)?
Our minimum starts at 200 units — ideal for new founders testing their first beauty line.

2. Can I customize the color and flavor?
Yes! You can select your own pigment, shimmer level, and flavor (vanilla, cherry, mint, etc.).

3. Do I own the brand and packaging design?
Absolutely. You own everything — from the logo to the final design.

4. Are your lip glosses cruelty-free and vegan?
Yes, all DLAB products are cruelty-free, and we offer vegan and palm-free options.

5. How fast can I launch my brand?
With DLAB’s low-MOQ system, you can have your brand ready in as little as 4–6 weeks.

✅ Ready to Create Your Own Lip Gloss Brand?

At DLAB Custom Cosmetics, we simplify beauty entrepreneurship.
You get everything in one place — formula development, packaging design, production, and compliance — without large orders or hidden fees.

👉 Start your lip gloss project today: dlabcosmetics.com