How to Create Your Own Face Serum (Even If You’re Just Starting Your Skincare Brand)

If you’ve ever dreamed of launching a skincare brand, a face serum is the perfect product to start with — it’s trendy, effective, and fits any beauty concept, from clean skincare to luxury anti-aging.

At DLAB Custom Cosmetics, we make it easy for entrepreneurs and creators to build their own skincare lines with low minimum orders, custom formulations, and support from concept to launch.

Here’s how you can create your own face serum step-by-step 👇

Step 1: Define Your Brand Concept

Before you jump into formulation, define your brand’s identity:

• What kind of skincare brand do you want to build? (clean, luxury, vegan, clinical?)

• Who is your target audience? (Gen Z, men’s care, minimalist skincare lovers?)

• What problem will your serum solve? (hydration, anti-aging, glow, brightening, acne care?)

Having clarity here helps our cosmetics laboratory translate your vision into a high-performance product that truly stands out.

Step 2: Choose Your Serum Base and Actives

At DLAB, you can choose between ready-tested serum bases or request a custom formulation.

Some of our most popular options include:

💡 DLAB Tip: You can also add fragrance or keep it fragrance-free. Our NIO (Núcleo de Inteligência Olfativa) team helps you choose the perfect scent direction.

Start customizing your face serum for your brand here

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Step 3: Design Your Packaging

Your packaging tells your story before the customer even tries your product.

You can:

• Select from our catalogue of bottles and droppers, available in glass or PET.

• Personalize with your logo, color, and finish (matte, glossy, frosted, gold, silver).

• Add custom labels and boxes to match your brand identity.

We’ll guide you with mockups and design recommendations so everything looks premium and cohesive.

Want to work with our designers to create your cosmetic box? Click here.

Step 4: Approve and Launch 🚀

Once your serum and packaging are approved, production begins in our European cosmetics laboratory, compliant with EU regulations (EC 1223/2009).

Your face serum is then filled, labeled, and shipped directly to you — ready to launch online or in stores.

💰 Estimated Cost & Timeline

(These are reference values — final prices vary by formula, packaging, and order size.)

💬 FAQs

1. What’s the minimum order quantity (MOQ)?
DLAB offers low MOQs starting at just 200 units — perfect for testing your market before scaling.

2. Can I create my own formula from scratch?
Yes. Our R&D laboratory can develop exclusive formulas upon request.

3. Can I sell under my own brand name?
Absolutely. You’ll own 100% of your brand and packaging design.

4. Are your products cruelty-free and vegan?
Yes — all DLAB skincare formulas are cruelty-free, and vegan options are available.

5. How long does it take to receive my products?
Most skincare projects are completed within 45 working days after final approval.

✅ Create Your Skincare Brand with DLAB

At DLAB Custom Cosmetics, we simplify the process of creating your own skincare brand.
From formula development to packaging and regulatory compliance, our team helps you launch fast and confidently.

👉 Start today: dlabcosmetics.com